Most companies spend their money
on ad agencies, TV commercials, radio spots, and billboards to tell you
how good their products are. At Monster we choose none of the above. Instead,
we support the scene, our bands, our athletes and our fans. We back athletes
so they can make a career out of their passion. We promote concert tours,
so our favorite bands can visit your home town. We celebrate with our fans
and riders by throwing parties and making the coolest events we can think
of a reality.
At Monster we are all about the things you care about. What kid dreams
about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians
and living the life. We know it takes encouragement and support to make
that dream a reality, so we created the Monster Army to back the next
generation pros, the future Ricky Carmichael, Jeremy McGrath, Dave Mirra,
Danny Kass and Rob Dyrdek’s.
Some companies won’t let you have any gear unless you’re
on the payroll. We’re all about our fans rockin’ the Monster
logo the way they want - on hats, shirts, MX bikes, trucks, gear, or even
on themselves. Our idea of a promotion isn’t giving away a TV you
already got. Our promos offer exclusive VIP access, insane trips hanging
with top musicians, athletes, and real gear like dirt bikes, snowboards,
BMX bikes, rims and helmets.
In short, at Monster all our guys walk the walk in action sports, punk
rock music, partying, hangin’ with the girls, and living life on
the edge. Monster is way more than an energy drink. Led by our athletes,
musicians, employees, distributors and fans, Monster is...